The government has published a new Local Media Strategy, described as the first national plan for local journalism in a generation. The strategy sets out how ministers intend to strengthen local news, support digital innovation, and address the rise of "news deserts" areas of the UK where no dedicated local news outlet exists. It focuses on funding, regional pilots, and measures to improve access to local information. Importantly, the strategy does not set or define journalistic standards. Instead, it outlines how government intends to support the sector's sustainability and reach.
What's in the Strategy
- Up to £12 million over two years through a new Local News Fund
- Community radio funding doubled to £1 million per year for three years
- 37 local authority areas identified as having no dedicated local outlet, affecting 4.4 million people
- A new West of England Regional Media Forum pilot to improve journalist access to public bodies
- A public consultation on the future of statutory notices
- Commitments to use local and hyperlocal outlets in government advertising campaigns
Why the Strategy Exists
Local news organisations have faced sustained challenges over many years. Declining print advertising, digital revenue dominated by large tech platforms, newsroom closures, and reduced access to local public bodies have all taken their toll. The result has been a steady erosion of local journalism across the UK.
Government commissioned evidence shows that 37 local authority areas now have no dedicated local outlet, leaving 4.4 million people without access to locally focused journalism. These gaps are concentrated in deprived urban communities. The strategy treats this as a measurable civic risk that requires intervention, not just a commercial problem for the media industry to solve on its own.
The Local News Fund
The centrepiece of the strategy is a new Local News Fund offering up to £12 million over two years. Local outlets in print, online, radio, and TV can apply. Funding will be distributed through a centrally managed competitive bidding process, with two separate streams.
Direct support for local outlets
The first stream supports individual outlets directly. Funding can be used for digital innovation such as advertising technology, apps, and website upgrades; newsroom infrastructure; new revenue models; expansion into underserved areas; and the revival of dormant titles.
Tools and shared infrastructure
A parallel competition will fund third party organisations developing shared digital tools, sector wide resources, and systems that improve access to public records. Further detail on both streams will be published in the coming weeks.
Community Radio Funding
Funding for community radio will be doubled to £1 million per year for the next three years. This supports nearly 400 community radio stations across the UK, with a particular focus on development in underserved areas and the long term sustainability of hyperlocal broadcasting. The strategy treats community radio as a civic asset, not simply a broadcast medium.
Schools, Media Literacy, and Youth Pathways
North West "Inspiring the Future" campaign
A new initiative will connect local media employers and working journalists with schools in the North West of England. The aim is to inspire young people to consider journalism careers, build media literacy, and highlight the civic role of local reporting. The North West is the initial region due to its relatively strong local media presence.
Newspapers for Schools digital access
The strategy commits to ensuring all pupils and teachers in state schools can access 150 local and national news titles via the Department for Education's News Library. The government will promote and improve this platform to support media literacy across the school system.
West of England Regional Media Forum
A recent industry survey found that 55% of local editors say reporting on public bodies is harder than it was five years ago. The strategy argues that local journalism supports civic engagement, that social media cannot replace professional reporting, and that relationships between journalists and public services need rebuilding.
In response, a pilot Regional Media Forum will be established in partnership with the West of England Combined Authority. It will create a structured channel for dialogue, bringing together journalists, councils, emergency services, health services, and courts. The Forum will develop a best practice framework for engagement and test approaches that could be rolled out nationwide. The aim is to improve transparency and access to information for local reporters.
Review of Statutory Notices
Statutory notices are legal requirements for councils to publish information on planning decisions, road management, alcohol licensing, and other matters affecting residents. They have traditionally been published in print newspapers and represent a significant revenue stream for many local titles.
The government will launch a public consultation examining how notices can best support transparency, including whether digital publication should be permitted or required. The review will consider whether current rules still serve communities effectively, while ensuring that journalistic scrutiny of public decisions is maintained. This is a sensitive area, any shift away from print publication could reduce income for local papers at a time when many are already financially fragile.
Use of Local Media in Government Advertising
The strategy states that central government will make greater use of local and hyperlocal outlets in its advertising campaigns, pilot hyperlocal titles as advertising channels, and support outlets to compete in the wider advertising market. Where local channels are a good fit for a campaign, the government says it will use them.
What This Means for Communities
In areas with established local media
- Improved digital services and platforms
- More investigative and accountability reporting
- Clearer access to public information
- More opportunities for young people to explore journalism
In news deserts
- Funding may support revival of dormant titles
- Expansion of neighbouring publishers into underserved areas
- Creation of new community owned outlets
- Restoration of a local news presence where it has disappeared
New and Startup Local News Outlets
As new titles emerge especially in news deserts the question of journalistic standards becomes increasingly important. Local journalism shapes how communities understand decisions, hold power to account, and access reliable information. But the UK media landscape is uneven, some outlets follow high editorial standards, while others publish opinion pieces presented as fact. Misinformation can spread quickly, including from outlets that carry a regulated label.
This makes independent, trusted regulation particularly important for new and startup local news outlets trying to build credibility from day one.
IMPRESS and evidence led journalism
Note: UK Politics decoded encourages new and startup local news outlets to consider joining independent regulation options such as IMPRESS, as part of a wider commitment to evidence led, high standard journalism in the UK.
IMPRESS is the UK's only officially recognised press regulator under the Royal Charter system. It is independent of both government and industry influence, and is designed to uphold high editorial standards, accuracy, and fairness. IMPRESS regulated publishers commit to fact checked, evidence led reporting, a clear separation of news and opinion, transparent corrections, ethical treatment of sources and subjects and accessible complaints processes.
Importantly, IMPRESS is intentionally designed to be accessible to small and new publishers. Membership starts at around £50 per year, making it a practical route for raising standards across the sector particularly for new local news startups that want to distinguish themselves from misinformation heavy or opinion driven outlets.
As new titles emerge in news deserts, IMPRESS provides a ready made framework for ethical journalism, a route to build public trust quickly, and standards that help distinguish factual reporting from opinion driven content. For communities, this means more reliable information. For publishers, it means a clear, affordable path to high standards from the outset.
Sources & Further Reading
AI Use: AI tools were used to support source discovery and to structure the article for clarity. All research, verification, drafting, and final editorial decisions are fully human led.